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Latest Blog Posts on comment
- The Tweet Imperative: Practitioner Beware by PR from the Beach on Nov 22, 2009
Little story today about problems at a tween star's autograph signing, but one with major implications for communicators who regularly use Twitter to advise, inform and attract people to events. There are different versions of the story around - one...
- The bitter taste of chocolate coated influence by PR from the Beach on Nov 19, 2009
There is a real and present danger that the benefits of social media, the open channels, the acceptance of newcomers and the willingness to actually listen to someone else (and I mean properly listen) will diminish and content, instead of having the...
- Media sharks miss out on a great bite by PR from the Beach on Nov 12, 2009
When I first came to New Zealand from the rough tabloid environment that rules the UK, I found the news reporting here rather charming. It was polite, sometimes bordering on the reverential and always, always, tied firmly to local affairs. Even my so...
- When the Ghost in the Machine needs to back off by PR from the Beach on Oct 27, 2009
So this weekend Facebook decided that it would make some decisions on my behalf, selectively editing my friends' updates, information, quiz results, likes (but not dislikes as there is no button) et al. Today, Google launches social search so I can r...
- Applaud Obama for sure. But the Nobel Peace Prize? Premature I'd say. by PR from the Beach on Oct 10, 2009
Barack Obama appears to have achieved a great deal on the 'home front' in a relatively short time but the announcement that he has been awarded the Nobel Peace Prize took me completely by surprise because I was unaware he had made any significant con...
- Another Tsunami warning and NZ Civil Defence communication still looks scarily inept by PR from the Beach on Oct 8, 2009
As I write, we are on another tsunami advisory following three more Pacific earthquakes, this time around Vanuatu. Whether the island will suffer the same terrible devastation and loss as Samoa and parts of Tonga we don't yet know - we can only hope...
- Twitter Tsunami Breaks into the morning by PR from the Beach on Sep 29, 2009
Thinking with real concern of those in Samoa hit by the 8.3 earthquake this morning and wishing there was something I could do to help. Guess we won't have a real picture of what has happened there for some time yet. Meanwhile, Twitter is awash with...






